Tesco promotes Clubcard rewards through new campaign and voucher updates

Tesco has launched a new marketing campaign titled ‘Know what you’re sitting on’ in collaboration with BBH London. The campaign aims to encourage Clubcard members to utilize accumulated points and vouchers for experiences such as dining, holidays, and family outings. Tesco reported that approximately 500,000 members currently hold at least £100 in available rewards with its partner network, which includes brands like Hotels.com, PizzaExpress, and Alton Towers Resort.

In a related development regarding the loyalty program, Tesco has begun issuing new vouchers to customers by automatically converting unredeemed points. These vouchers are accessible via the Clubcard app and can be used in-store or through Tesco Online Shopping. While some customers have noted specific validity periods for these automatically generated vouchers, the retailer maintains that they are processed in accordance with the Clubcard loyalty program terms and conditions.