Tesco trials virtual fitting technology for F&F clothing

Tesco is trialling virtual try-on technology for its F&F clothing brand at the Sandhurst Extra store. The digital fitting screens allow customers to see how approximately 1,500 different F&F items look on them without using a traditional changing room.

Shoppers can use the technology by uploading a photo or taking a new one, or by selecting a digital model to view garments in various sizes. The trial covers both menswear and womenswear. This initiative is part of a broader update to the F&F service hub at the Sandhurst location, which includes new changing rooms and improved displays to enhance the in-store shopping experience.