Tesla increases Cybertruck prices amid declining U.S. sales

Tesla Cybertruck price increase electric vehicles sales decline

Tesla has increased the U.S. prices for two Cybertruck trims by $5,000 without making any changes to vehicle specifications. The Dual Motor AWD price rose from $69,990 to $74,990, and the Premium AWD model increased from $79,990 to $84,990. The top-tier Cyberbeast model remains priced at $99,990, which narrows the price gap between the Premium AWD and the flagship model to $15,000.

This price hike occurs amid reports of declining demand. According to Cox Automotive, Cybertruck sales in the U.S. fell significantly, with an estimated 7,263 units sold in the first half of 2026, a decline compared to previous periods. These figures fall well below the annual sales target of 250,000 units previously projected by CEO Elon Musk.

Analysts suggest the move may be a strategic shift to protect profit margins against rising material costs or a pivot toward positioning the Cybertruck as a lower-volume luxury vehicle rather than a mass-market model. This follows Tesla's decision to discontinue production of other premium models like the Model S and Model X to focus on new ventures.

Entities

Cox Automotive · Cybertruck · Elon Musk · Morningstar · Rivian · SpaceX · Tesla · United States

Claims

What the coverage asserts, and how many sources carry each claim.

[● 3 SOURCES] Tesla increased the price of two Cybertruck configurations in the United States. bonitet.com · www.sbctv.gr · www.motor1.com
[○ 1 SOURCE] The price of the Cyberbeast model remains at $99,990. www.motor1.com
[● 3 SOURCES] Both updated Cybertruck trims saw a price increase of $5,000. bonitet.com · www.sbctv.gr · www.motor1.com
[○ 1 SOURCE] The Dual Motor AWD version was originally introduced at a price of $59,990. bonitet.com
[○ 1 SOURCE] The Dual Motor AWD Cybertruck price increased from $69,990 to $74,990. www.motor1.com
[○ 1 SOURCE] The Premium AWD Cybertruck price increased from $79,990 to $84,990. www.motor1.com
[○ 1 SOURCE] Tesla previously raised the price of the Cyberbeast model by $15,000 to $114,990 in August 2025. bonitet.com