TF1 Group reports significant viewership growth via Netflix partnership

The distribution partnership between TF1 Group and Netflix has yielded significant growth in viewership, according to internal data released by the broadcaster. TF1 Group reported that hours viewed on its TF1+ platform increased by 30% compared to the same period in 2025.

Following the integration of TF1 content into the Netflix interface—including search and recommendation tools—viewership among exposed audiences rose by 140% between July and August. TF1 Group claims that approximately one in two Netflix subscribers has watched at least one TF1+ program since the partnership began in June.

Several TF1 programs, including ‘Secret Story’, ‘Koh-Lanta All Stars’, and French national football matches, have entered the Netflix Top 10. Rodolphe Belmer, CEO of TF1 Group, stated that the 18-month objectives for the partnership were achieved in less than three weeks.