TF1 Licensing partners with Team Vitality to enter esports

TF1 Licensing, a division of TF1 Group, has entered the esports market through a strategic partnership with Team Vitality, a leading French competitive gaming organization. The agreement focuses on developing opportunities in licensing, brand content, and immersive experiences by leveraging TF1’s brand valuation expertise and Team Vitality’s significant engagement with a young audience.

Team Vitality, founded in 2013, maintains a global community of over 23 million fans and an annual reach estimated at 115 million people. The organization recently earned recognition as the ‘Best Team 2025’ at the Esports Awards and the Game Awards. During the Esports World Cup 2026, the club ranked third globally and was the most-watched organization, recording over 48 million hours of viewership.

The partnership has already seen its first activation through TF1 Factory for the automaker BYD. To support the launch of the BYD Dolphin G during the Esports World Cup in Paris, the campaign featured a trailer presenting the vehicle as a ‘New (G)amer’ and included viral social media content featuring Team Vitality’s Rocket League players.