Thabrulai maintains fresh bread quality through family-rooted industrial production

Thabrulai, a family-owned industrial bakery based in Blumenau, Santa Catarina, focuses on maintaining the characteristics of fresh bread, such as flavor and texture, by using fewer preservatives. The company, which has operated for over 35 years, transitioned from a domestic production started by founders Elmar and Eva to a larger industrial structure. Their products aim for a shorter shelf life of four to 15 days to preserve quality, adhering to their ‘Pão de Verdade’ (Real Bread) concept.