Thailand business landscape shifts toward hyper-personalization and AI transformation

Businesses in Thailand are navigating a shift toward hyper-personalization as traditional demographic segmentation becomes less effective. KTC notes that while AI is becoming a standard tool, the competitive advantage is shifting toward companies that can truly understand individual consumer needs rather than targeting an “average customer.”

Data from Digital 2026 indicates that approximately 95% of the Thai population, or nearly 68 million people, have internet access. KTC’s analysis of member spending shows that even within similar age or income brackets, consumer interests diverge significantly, with some prioritizing travel and experiences while others focus on health, wellness, and online shopping.

In tandem with these shifting consumer trends, NTT DATA Business Solutions (Thailand) Ltd. has announced the “Transformation NOW! 2026 Thailand” event. Scheduled for November 12, 2026, at The Athenee Hotel in Bangkok, the summit will focus on how Cloud, AI, and intelligent technologies like SAP and Cloud ERP can drive organizational transformation and supply chain intelligence.