Thailand Intellectual Property Department investigates NENE ROYAL trademark application

The Department of Intellectual Property (DIP) under Thailand's Ministry of Commerce is investigating a trademark application for ‘NENE ROYAL’ submitted via an electronic system. The department clarified that while the application has been filed, it is only in the initial stages and does not grant automatic rights to the applicant.

Jittima Srithaporn, Director-General of the DIP, stated that the department prioritizes protecting the rights of artists, celebrities, and public figures to prevent public confusion regarding product ownership or affiliations. If an unauthorized party attempts to register a famous name to exploit their reputation in bad faith, the department may reject the application.

Registrars are currently reviewing evidence regarding the origin of the trademark and the relationship between the applicant and the name owner. The registrar has already ordered the applicant of ‘NENE ROYAL’ to provide further clarification and supporting documentation. The department intends to provide further updates on the matter on October 19.