Thailand promotes film tourism and production at TIFF 2026

The Tourism Authority of Thailand (TAT) utilized the Toronto International Film Festival (TIFF) 2026 to promote the country as a premier international filming destination. Through the ‘Amazing Location: From Scene to Scenic’ campaign, the TAT highlighted Thailand’s production infrastructure, skilled crews, and competitive incentives to encourage ‘set-jetting’—travel inspired by film locations.

The initiative included a panel discussion featuring director Banjong Pisanthanakun and producer Cod Satrusayang, who has worked on major international productions such as ‘The White Lotus’ Season 3. The TAT also presented ten specific filming routes across Thailand and held meetings with over 40 international production companies and industry representatives to showcase the nation's production ecosystem.