The Best Coffee reaches 63 units in two years

The Best Coffee has reached 63 units sold by September of its second year of operation, marking a 530% increase compared to the ten units negotiated during its first year. The company aims to reach 100 operational stores by the end of 2027.

The brand utilizes a ‘three-in-one’ model that combines a cafeteria, an emporium, and a gift shop within a single point of sale. This strategy is designed to diversify revenue streams by offering everything from light meals and coffee to specialty products and gifts.

This expansion occurs amid a record year for the Brazilian franchising market. According to the Associação Brasileira de Franchising (ABF), the sector generated R$ 301.7 billion in 2025, a 10.5% nominal increase from 2024. The food service segment specifically saw a 10.8% advancement during this period.