The Brandtech Group launches global data and AI division

The Brandtech Group has launched Brandtech Data, a new global division designed to integrate data, artificial intelligence, and marketing campaigns. The initiative pools the expertise of over 500 specialists across 22 countries, representing more than $100 million in revenue.

This new umbrella brand brings together the capabilities of existing agencies fifty-five, DP6, and Jellyfish. While the individual agency brands will be maintained, Brandtech Data will provide a unified global framework to help clients manage fragmented data and connect it directly to marketing execution.

The division will be led by CEO Will Heins and President Pierre Harand, the co-founder of fifty-five. The group highlighted previous successes using these integrated capabilities, such as using generative AI to increase e-commerce revenue for Salomon by 83% and delivering $4.5 million in savings for TotalEnergies through AI-powered marketing mix modelling.