The Devil Wears Prada 2 sparks fashion and AI discussion at Latin American pre‑screening

Insider Latam covered the pre‑screening of the sequel to *El Diablo viste a la moda* at the Patio Bulrich venue in Santiago, where brand and agency guests observed the film’s blend of traditional fashion storytelling with digital‑era themes such as artificial intelligence and media transformation. The event highlighted how the fictional magazine Runway must adapt to a fragmented, AI‑infused media landscape, offering marketers a reminder of cinema’s enduring power to capture audiences.

Spanish hair‑stylist Noelia Jiménez, who runs a salon in Madrid, analysed the hairstyles of the three lead characters—Meryl Streep’s silver pixie, Anne Hathaway’s polished long wave, and Emily Blunt’s sleek lob—explaining that the look reflects a “luxury hair aesthetic” that appears simple but is highly worked, emphasizing health, shine and natural movement. Her commentary linked the on‑screen styles to current trends that favor understated elegance achieved through intensive treatment and styling techniques.