The Greenery appoints Dennis van Zwieten as CCO

The Greenery has appointed Dennis van Zwieten as Chief Commercial Officer (CCO), effective October 1, 2026. In addition to the CCO role, Van Zwieten will join the company's management and board of directors.

This appointment is part of the implementation of ‘Strategy2030’, the organization's growth strategy aimed at strengthening the connection between entrepreneurial growers and customers. Van Zwieten brings over 25 years of commercial and leadership experience from FrieslandCampina, having held various roles in retail, foodservice, international B2B, and trading.

As CCO, Van Zwieten will focus on strengthening existing customer relationships, developing new commercial opportunities, and better aligning customer demand with assortment and cultivation.