The Greenery celebrates 30th anniversary and new positioning

The Greenery celebrated its 30th anniversary on October 23 and 24 with events for employees and growers. The milestone coincided with the launch of a new organizational positioning titled ‘Where growers grow’, which aligns with the cooperative's future growth strategy.

CEO David Markowski outlined a strategy focused on strengthening grower companies by increasing product volume from existing members, attracting new members, and improving the cooperative's collective market position. The new positioning aims to establish The Greenery as an entrepreneurial platform designed for and by growers, providing them with access to domestic and international customers while supporting investments that contribute directly to their individual businesses.