The Hamptons navigates social tension between elite residents and influencers

The Hamptons is experiencing a cultural shift as established wealthy residents and social media influencers navigate differing social norms. To manage friction caused by influencers' filming and loud behavior, some local businesses are adapting their layouts. Zach Erdem, owner of 75 Main, has divided his restaurant into distinct areas, offering a private garden with a dedicated entrance and bathroom for longtime affluent patrons who wish to avoid being featured in social media content.

As the 2026 summer season approaches, the region continues to evolve with new luxury experiences and dining destinations. New establishments like Babe’s in Sag Harbor and Maison Close in East Hampton are contributing to the area's changing landscape, blending traditional nostalgia with modern trends such as mobile saunas and members-only yacht access.