The Home Depot enters multi-year partnership with Atlanta Hawks

The Atlanta Hawks and State Farm Arena have entered into a multi-year partnership with The Home Depot, designating the retailer as the ‘Official Home Improvement Partner.’ The agreement encompasses in-arena entitlements, fan activations, digital content, and community programming throughout Metro Atlanta.

Key components of the deal include naming rights for the Atlanta Hawks Fan Zone and ‘Harry the Hawk’s Nest, Built by The Home Depot.’ The retailer will have a significant presence within the arena through static and digital signage, LED courtside exposure, and integrations with in-game shot-tracking and statistics.

Additional elements of the partnership involve the ‘Build the Noise’ season-long hammer stick giveaway at home games, presenting the Hawks Value Pack ticket offer, and sponsoring the ‘Built in the G’ YouTube series. The agreement also extends to the College Park Skyhawks, the Hawks’ NBA G League affiliate, covering branding and community initiatives.