THE ICONIC joins World360 Rewards as flagship retail partner

Flight Centre Travel Group’s World360 Rewards has named THE ICONIC as its first flagship lifestyle retail partner. This partnership expands the loyalty program’s reach into the fashion and online shopping sectors, allowing members to earn points on retail purchases that can be redeemed across Flight Centre Travel Group brands.

To mark the launch, members can earn six points per dollar spent at THE ICONIC until 21 October, after which the rate will revert to four points per dollar. The initiative follows research from World360 Rewards indicating that 74% of travelers purchase new clothing before departing on holiday.

THE ICONIC joins a network of more than 300 retailers within the World360 Rewards program, which includes partners such as Coles, Pet Circle, and JB Hi-Fi Business. The expansion aims to connect everyday consumer spending with travel planning ahead of the peak holiday shopping season.