The Nature Holdings to launch official Brompton bicycle sales in South Korea

The Nature Holdings has announced that its outdoor brand, Brompton London, will begin official sales of Brompton bicycles in South Korea starting September 25. This move follows an exclusive domestic distribution agreement signed with the British premium folding bicycle manufacturer in July.

Previously, Brompton bicycles and Brompton-branded apparel were sold through separate distribution channels in Korea. Under the new agreement, customers can purchase bicycles, apparel, and accessories all within 13 Brompton London retail locations nationwide.

The first model to be released is the ‘Classic Edition,’ which features designs inspired by classic British automobiles. The edition includes two colorways: ‘Cedar Green,’ inspired by British racing green, and ‘Walnut Brown,’ inspired by classic grand tourer leather interiors.

To celebrate the launch, Brompton London is hosting a promotion through October 11, offering various customer benefits, including gift kits for Classic Edition purchasers and prize drawings for high-end bicycle models.