The Undertaker sets new creative direction for AAA wrestling

The Undertaker, serving as head of creative for Lucha Libre AAA Worldwide since August 2025, outlined a vision to make the Mexican promotion distinct from WWE's brands such as NXT, Raw and SmackDown. He emphasized a focus on storytelling, athleticism and aggression, saying, “My vision is, I want us to put out a product that is completely different from every other wrestling.”

In a recent interview he discussed his involvement in the Original El Grande Americano vs. El Grande Americano mask‑vs‑mask match at AAA’s Noche De Los Grandes, noting how he motivated the talent to be “more edgy, more aggressive, more violent.” He also named three WWE stars he would have liked to wrestle—Gunther, Oba Femi and Trick Williams—while reiterating his commitment to shaping AAA’s unique identity.

The Undertaker’s comments signal a strategic push to differentiate AAA within the global wrestling landscape and to develop its roster under a new creative direction.