The Whoo targets luxury beauty market with new NAD technology

LG Household & Health Care brand The Whoo has launched the ‘Bicheop NAD Power Ampoule’ as part of a strategic push into the global luxury beauty market. The company recently held the ‘The Power of NAD’ global event in Seoul to showcase its research achievements in skin longevity.

After 13 years of research, the brand developed ‘NAD Transferosome’ technology to overcome the low skin permeability of NAD, an anti-aging repair ingredient. This technology was used to create ‘NAD Power24’, which is featured at a 50% concentration in the new ampoule.

During a symposium, Professor Ryu Dong-ryeol from the Gwangju Institute of Science and Technology (GIST), who collaborated with LG Household & Health Care to identify the correlation between NAD and skin, presented the next-generation technology. The event also featured global brand ambassador Kim Ji-won.