Therese Bohman explores influencer culture in Kapitalet

In her latest novel, Kapitalet, Therese Bohman examines the societal implications of influencer culture and parasocial relationships. The narrative follows a preschool teacher in Stockholm whose child attends the daycare of a well-known influencer named Alice.

The story serves as a vehicle for social critique, exploring themes of envy, female competition, and the aesthetic criticisms of late-stage capitalism. Bohman uses the influencer figure to analyze how modern consumption and sponsored lifestyles impact individual emotions and collective possibilities, drawing parallels to the American novel Yesteryear.