Therme Group and Marriott International announce wellness alliance

Therme Group, a specialist in large-scale urban wellbeing destinations, has announced a strategic alliance with Marriott International. The partnership aims to integrate wellness, longevity, and social experience expertise into the future of travel and hospitality.

As part of the collaboration, Therme will work with the Marriott Design Lab to research and develop innovations in hotel design and amenities, including guestroom concepts, fitness, and spa services. Initial initiatives will focus on creating specialized travel and lodging packages for Marriott Bonvoy members to enhance their wellbeing throughout their journeys.

The alliance seeks to leverage Therme’s operational experience in managing high-volume wellness environments to inform Marriott’s long-term product innovation and service standards.