Thrill Sports signs with Independent Artist Group for global media rights

media rights sports entertainment global touring brand partnerships action sports

Thrill Sports, a sports and entertainment company led by Dana White, has entered into an agreement with Independent Artist Group (IAG) for worldwide television and media rights, brand partnerships, and global touring representation.

The Thrill Sports portfolio includes several high-engagement properties, such as Power Slap, Street League Skateboarding (SLS), and Nitro Circus. The company also operates Thrill Sports Productions, which recently launched the competition series ‘RAM: Race for the Seat’ regarding RAM’s reentry into NASCAR.

The partnership aims to leverage the company’s significant digital presence, which includes over 80 million social media followers and 20 billion annual impressions, to scale its sports properties globally.

Entities

Dana White · Independent Artist Group · Power Slap · Street League Skateboarding · Thrill Sports

Sources

Thrill Sports, Including Power Slap, Street League Skateboarding and Nitro Circus, Signs with Independent Artist Group for Global Media Rights, Branding, and Touring [www.nitrocircus.com]

14 days ago

Thrill Sports, With Properties Including Power Slap, Street League Skateboarding and Nitro Circus, Signs with Independent Artist Group for Worldwide Television and Media Rights Representation, Brandin [www.streetleague.com]

14 days ago