Óticas Di Fiori launches exclusive club for eyewear trends

Óticas Di Fiori is launching an exclusive club designed to provide customers with early access to new product launches and optical market trends. The initiative is part of a broader strategy to enhance the retail experience by integrating fashion and visagism into its physical stores.

CEO Fernando De Carlo Di Fiori stated that the club aims to connect clients with modern trends sourced from international markets, including Italy, France, and the United States. The company is currently working with over 74 national and international brands.

In addition to the new club, the retailer is renovating its store spaces to create more immersive environments. These updates will include detailed information regarding brand histories and products, as well as potential collaborations with artists to create exclusive signature products.