Ticketmaster Mexico launches 2x1 promotion and mobile app update

Ticketmaster Mexico has launched its ‘Thursday 2x1’ promotion, offering two tickets for the price of one for dozens of concerts, musicals, and family shows. Participating events are available in Mexico City, Monterrey, Guadalajara, and the State of Mexico. Featured musical acts include Fobia at the Palacio de los Deportes, as well as Elefante, Jesse & Joy, Pimpinela, and Caloncho at the Auditorio Nacional. International artist David Bisbal is also included with performances in three cities. The promotion extends to musical theater, including productions such as Matilda, Mentiras, and Toc Toc.

In addition to the promotion, Ticketmaster Mexico has updated its mobile application to enhance the ticket purchasing experience and personalization. The update aims to address consumer habits, as approximately 80% of tickets issued by the company are now digital. New features include a tracking list that allows users to follow specific artists and venues to receive precise notifications regarding presales, general sales, and seat availability. The app also utilizes user history and regional trends to provide personalized recommendations for concerts, festivals, and sporting events.