Luxury and retail brands launch 2026 holiday campaigns

Major retail and luxury brands have unveiled their holiday 2026 marketing campaigns, focusing on emotional storytelling and family traditions.

Tiffany & Co. has introduced its “Love is a Gift” global campaign featuring new house ambassador Amanda Seyfried. The campaign centers on a short film titled “You & Me,” directed by Derek Cianfrance, which explores the intergenerational bond between a mother and daughter through the lens of heirloom jewelry. The narrative uses a Tiffany Blue Box to connect past and present memories.

The Perfume Shop has launched “Let Love Last,” a campaign developed by Boldspace. The 90-second film, directed by Chris Fowles, utilizes the brand’s “The Power of Perfume” platform to illustrate how scents can trigger memories and help families navigate emotional milestones, such as the first holiday following the loss of a loved one.

Bath & Body Works has debuted its “Season of Wonder” campaign, featuring actress and singer Zooey Deschanel. The initiative includes new seasonal fragrances, such as the return of “Snowflakes & Cashmere,” alongside themed packaging and a multi-channel marketing strategy designed to connect products with holiday traditions.