Tiffany & Co. announces new jewelry collections and campaign film

Tiffany & Co. has announced new luxury jewelry releases and a major campaign film. The brand is launching a new campaign film for its Tiffany Hardware collection on September 2, featuring House Ambassador Ai Tominaga. The campaign, themed around ‘Inner Strength’ and ‘Resilience,’ uses Tominaga’s persona to represent the power and elegance of the hardware collection.

Additionally, the company is introducing new fine jewelry from the ‘Bird on a Rock by Tiffany’ collection, starting September 1 in select stores. This collection reinterprets the legendary motif originally inspired by Jean Schlumberger’s travels. New pieces include bird-themed earrings and rings crafted from 18K yellow gold, diamonds, and sapphires, as well as the ‘Bird on a Rock by Tiffany Feathers’ high jewelry collection, which features intricate platinum and gold designs.