TikTok beauty trends popularize eye maxxing and makeup hacks

Viral beauty trends on TikTok are introducing users to new makeup techniques, including ‘eye maxxing’ and simplified eyeshadow application methods.

‘Eye maxxing’ utilizes color theory to enhance the natural appearance of eye color. By using eyeliner or eyeshadow shades that sit opposite the eye color on the color wheel, users can create a striking contrast. For example, copper, bronze, and warm brown tones can make blue eyes appear more vivid, while burgundy and purple shades are recommended to intensify green eyes.

Another trending method involves using a standard round cotton pad as a stencil for precise eyeshadow application. By folding the pad and placing it at the outer corner of the eye, users can create a lifted, defined look without the need for professional tools or specialized stencils. This technique helps prevent pigment from spreading too low or becoming asymmetrical.