TikTok launches immersive ClubHouse hub in Rio de Janeiro

TikTok has announced the launch of its first TikTok ClubHouse in Brazil, an immersive experiential hub located in Joá, Rio de Janeiro. Operating from September 4 to 13, the four-story venue is designed to bring together content creators, musical artists, and brands to produce audiovisual content centered on popular platform trends such as #GetReadyWithMe and #FashionTok.

Produced by the agency Just, the project features specialized zones for music, beauty, wellness, gastronomy, and e-commerce via TikTok Shop live-streaming sets. iFood serves as the master sponsor, overseeing the main stage and bar, which will host musical performances by artists including Vitão, Fran Gil, Isa Buzzi, and DJ Topo.

Other participating brands include Volkswagen, which is showcasing the Tera model and offering a vehicle subscription contest; Seda, providing hair styling studios; Trident, featuring a charm bar; and Darrow, offering sunscreen trials. Additional partners include Doritos, Pepsi, and Nio Internet, which will provide connectivity for the venue.