TikTok Shop commerce expands in Japan with new agency services and consumer insights

KASHIKA Inc. has announced its commencement of operations as a TikTok Shop Partner (TSP) and TikTok Shop Affiliate Partner (TAP) in Japan. Leveraging its proprietary SNS analysis tool, ‘2ndBuzz’, which processes over 100 million video data points, the company will provide end-to-end support including shop strategy, short-form video production, creator coordination, and advertising optimization.

Complementing these industry developments, a survey conducted by PLAN-B Inc. on 500 users highlights key drivers of social commerce on TikTok. The study found that 44.4% of purchasers bought products because they felt the item ‘suited them,’ and 68.4% of buyers were influenced by creators they had previously followed. While short-form videos serve as the primary driver for discovery and purchase, live streaming plays a critical role in the comparison and consideration phase by allowing users to resolve doubts through real-time interaction.