TikTok Shop expands digital window shopping for holiday season

TikTok Shop is adapting traditional retail window-shopping strategies for the mobile era to capture holiday spending. According to data from TikTok Shop Spain, the platform has seen approximately 150% growth over the last twelve months.

On average, 70% of seller revenue on the platform is generated through short-form videos and LIVE Shopping sessions. This allows consumers to discover products, view demonstrations, and resolve queries directly within the application, bypassing the need for physical stores or external browser tabs.