TikTok Shop pledges training for 3,000 Singapore creators and 1,000 sellers

TikTok Shop announced at the inaugural TikTok Shop Singapore Summit 2026 that it will train more than 3,000 creators and at least 1,000 local sellers. The hybrid event gathered over 1,500 sellers, creators and ecosystem partners, and was opened by Singapore Minister of State for Foreign Affairs and National Development Alvin Tan.

The commitment includes several capability‑building programmes such as the GO LIVE Academy, Growth Accelerator Programme, Merchant Self‑LIVE Programme and Brand IP Accelerator Programme, aimed at helping businesses at every stage of content‑led commerce. TikTok Shop Singapore has recorded 1.7‑times year‑on‑year growth in gross merchandise value and 1.6‑times growth in monthly buyers, underscoring the platform’s rapid expansion.

TikTok representatives Leon Koh, Candera Chan and Shichen Sun highlighted how the training will strengthen Singapore’s discovery commerce ecosystem through live selling, affiliate marketing and short‑form content creation.