TikTok Shop strategies shared at LG Electronics event in Jakarta

During the launch of the Life’s Good Creator Club by LG Electronics Indonesia in Jakarta, TikTok Shop Certified Trainer Beatrice Nathania shared technical strategies for creators to improve conversion and reach.

Nathania emphasized that success on the platform relies on understanding algorithms and optimizing keywords. Creators should use relevant terms in video titles, descriptions, and hashtags to reach intentional buyers. The TikTok Creative Center can be used to identify trending keywords.

Regarding engagement, Nathania advised using TikTok Studio to analyze audience data for optimal posting times rather than following generic schedules. For live streaming, she recommended creating teaser videos featuring best-sellers or discounts and maintaining momentum by frequently pinning products during the broadcast.