TikTok Shop users targeted by fraudulent GLP-1 weight loss patches

Deceptive marketing on TikTok Shop is targeting women seeking weight loss solutions through fraudulent products. Advertisements on the platform promote patches that claim to contain GLP-1 medication, a popular class of drugs used for weight management.

These patches are not FDA approved and do not actually contain GLP-1 medications. Users have reported being targeted by relatable influencers and vendors offering monthly subscriptions for approximately $40. In some instances, consumers have received products that do not match the brand or ingredients advertised in the original videos, leading to accusations of scams.