TikTok to livestream Alex Warren’s Sydney concert

TikTok is expanding its concert-livestreaming capabilities through a partnership with artist Alex Warren to promote his new album, ‘Wildchild’. On August 28, Warren is scheduled to perform at Sydney’s Afterpay Arena, an event that will be broadcast live on TikTok via his profile and the platform’s official channels.

This follows a recent co-branded, talk-show-style celebration hosted by TikTok and iHeartRadio, which featured guest appearances from Mila Kunis, Joe Jonas, and Freya Skye. The promotional campaign includes an in-app experience where fans can unlock exclusive video content by completing specific challenges, such as saving the track ‘Emerald Eyes’ to their streaming services.

TikTok has highlighted its role in Warren’s career, noting he has over 21 million followers on the platform and that his single ‘Fever Dream’ has been used in more than 388,000 creations.