Tim Hortons faces backlash over Harry Potter promotion

Tim Hortons has faced criticism following a promotional partnership with the Harry Potter franchise to mark the film series' 25th anniversary. The campaign included house-themed donuts, Golden Snitch Timbits, and a contest for a trip to London.

Critics and advocacy groups have expressed concern that the promotion provides financial support to J.K. Rowling, whose public statements regarding the transgender community have been widely criticized. Egale Canada, an organization advocating for 2SLGBTQI rights, stated that the partnership contributes to the commercial success of a brand associated with anti-trans narratives and the rollback of trans rights globally.

Some employees and members of the public have also voiced displeasure, arguing that the consumerism surrounding the franchise harms the transgender community.