Tim Kühnel loses Emma advertising deal after controversial joke

Reality TV star Tim Kühnel has lost his advertising partnership with mattress manufacturer Emma following a controversial social media post. Kühnel used a promotional clip to make a double entendre involving the brand name and his ex-girlfriend, Emma Fernlund.

After facing significant backlash on social media, where users accused him of misogyny and publicly disparaging his former partner, the company terminated its collaboration with immediate effect. Emma cited ‘misogynistic behavior’ as the reason for the decision and announced a review of its influencer selection process to prevent similar incidents.

Kühnel issued an apology on Instagram, stating, ‘The words were simply shitty’ and acknowledging that he had trivialized the situation. He noted that he had also apologized to Fernlund, who reportedly responded to the situation with humor.