Tiramisù World Cup drives economic growth in Treviso and expands to Verona

The Tiramisù World Cup has emerged as a significant economic and tourism driver for Treviso, Italy. During a recent three-day event, organizers reported the sale of over 15,000 tiramisù and the participation of 320 contestants. The competition resulted in high occupancy rates for hotels in Treviso and its surrounding areas, generating substantial local economic impact.

Expanding its reach, the Tiramisù World Cup will host a special international selection stage in Verona next May. This upcoming event is a collaboration with the Vicenzi Group and will feature the use of Vicenzovo ladyfingers. The competition, which originated in Treviso in 2017, remains open to non-professionals across two categories: Original Recipe and Creative Recipe, eventually culminating in a world final in Treviso.