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[BUSINESS] · Brazil · 2 sources

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TNT Sports and HBO Max announce 2026/27 Champions League coverage

TNT Sports and HBO Max have announced their coverage and sponsorship strategies for the 2026/27 UEFA Champions League season in Brazil. For the 12th consecutive year, TNT Sports will provide multiplatform coverage, including selected matches on its YouTube channel, which has over 13 million subscribers.

Ten commercial partners have been secured for the broadcast, including Superbet, Hoteis.com, Claro, GWM, Pitaco, C6 Bank, Betano, Bet365, Airbnb, and Mercado Livre. These brands will be integrated across HBO Max, linear channels TNT and Space, and social media platforms.

HBO Max will continue to broadcast all 204 matches of the tournament to its subscribers in Brazil. The platform has launched a new marketing campaign under the tagline ‘Cada jogo é uma obra de arte’ (Every game is a work of art), aiming to position the competition as a cultural phenomenon. The coverage is produced by TNT Sports, featuring a specialized talent team.

Entities

Mercado Livre · TNT Sports