Tokio Marine launches residential insurance credit campaign

Tokio Marine has launched the ‘Conta com a Tokio’ campaign, which converts sales of specific residential insurance products—Residencial Premiado, Residencial Fácil, and Residencial Digital—into credits for auto insurance discounts. Valid until December 31, 2026, the initiative aims to expand business opportunities for insurance brokers and increase the presence of residential insurance in their portfolios.

The campaign converts 30% of the Net Emitted Premium (PEL) from each eligible policy into bank account credits, capped at R$ 300 per policy. These credits are valid for 60 days and can be applied to various vehicle categories, including cars, motorcycles, utilities, and trucks. The program is available to brokers with active registration and regular status with SUSEP.

Magda Truvilhano, Superintendent of RD Massificados Products at Tokio Marine, stated that residential insurance serves as an excellent entry point for brokers to expand their portfolios and offer more complete protection to clients. The initiative comes at a time when CNseg data indicates that only 17% of Brazilian homes are currently insured.