Tokopedia and TikTok Shop partner with Indonesia's Ministry of Trade

Tokopedia and TikTok Shop have become the first digital platforms to feature ‘Pilihan BuSan’, a selection of local products curated by the Indonesian Ministry of Trade through the #BeliLokal initiative. The collaboration aims to expand market access for Micro, Small, and Medium Enterprises (MSMEs) by utilizing discovery commerce to connect high-quality local goods with a wider consumer base.

The partnership was highlighted during an event in Solo, which included training for 200 MSMEs on business legalization, content creation, and affiliate marketing. Currently, the dedicated storefront on Tokopedia features over 110 MSME products from the Solo region and its surroundings.

Indonesian Minister of Trade Budi Santoso stated that the cooperation with digital platforms is part of a government effort to ensure local products can dominate the domestic market. Stephanie Susilo, Executive Director of Tokopedia and TikTok Shop Indonesia, noted that the move reflects a shift toward discovery commerce, helping local sellers be discovered more easily across Indonesia.