Tokyo Banana brand confronts Korean copy controversy as it rolls out new Brûlé Tart in Japan

A Korean dessert brand has released "Tokyo Berry," a fresh‑fruit mochi marketed in major department‑store pop‑up shops and using packaging that closely mimics Japan's iconic "Tokyo Banana" sweets. Some shoppers have mistaken the product for an official Tokyo Banana item, prompting the Tokyo Banana headquarters to begin an investigation. Korean media have criticized the launch as a national embarrassment.

Meanwhile, Tokyo Banana introduced a new souvenir, the "Brûlé Tart," a banana‑flavored tart finished with caramelised topping. Sold in 5‑piece packs for 1,080 yen at Tokyo Station locations, the treat has generated strong social‑media buzz, with consumers praising its texture and flavor balance and describing it as a top‑tier gift.

The two developments highlight both the brand's expansion of its product line in Japan and the challenges it faces from imitators abroad.