Tokyo Beauty Week 2026 announces Harajuku experiential event details

The Tokyo Beauty Week Executive Committee, managed by Istyle Inc., has released details for the ‘Beauty Walk’ experiential content scheduled for Tokyo Beauty Week 2026. The event will take place over seven days, from November 18 to November 24, 2026, in the Harajuku and Omotesando areas.

Participants using a ‘Beauty Passport’ guide can navigate various venues to discover cosmetics, brands, and new ‘Inner Beauty’ wellness experiences. Key features include brand experience booths, the ‘Beauty Studio’ for professional makeup counseling and photography, and special stages featuring guest experts.

A new focus for 2026 is ‘Inner Beauty,’ which includes programs such as nutritional advice from registered dietitians, specialized seminars, and workshops. Some activities require advance reservations via official LINE channels, while others, such as the self-makeup ‘Beauty Mirror’ area and certain pop-up stores, are available without prior booking.