Tokyo coffee companies host promotional events in Tokyo Station and Shibuya

Various coffee companies are hosting promotional events in Tokyo to engage consumers and highlight specific product benefits.

At Tokyo Station, Ito En and Tully's Coffee Japan launched the ‘Ekinaka Coffee Festa’ to celebrate International Coffee Day. The event focuses on the charm of Costa Rican coffee, featuring coffee cherry harvesting simulations and barista experiences. The Costa Rican Ambassador to Japan noted the importance of the event in introducing Costa Rican coffee to the Japanese market.

In Shibuya, UCC Ueshima Coffee is holding a unique exhibition titled ‘Shibuya Sitting People Exhibition’ as part of a sampling campaign for its ‘UCC TOTONOU by BLACK’ functional coffee. The event uses live performers to recreate various everyday sitting situations to visually represent ‘inactive time,’ aiming to spark interest in metabolic health and resting energy consumption.