Tokyo hosts upcoming merchandise events for FAIRY TAIL and Sanrio

The manga brand Fuuuu has announced a special merchandise sale for the series ‘FAIRY TAIL’ to celebrate its 20th anniversary. The event will take place at the Tokyo Character Street in Tokyo Station from September 18 to September 24, 2026. The lineup includes acrylic keychains, postcards, character panels, and various stationery items featuring scenes from the manga.

Separately, Sanrio has unveiled the second wave of original merchandise for the ‘Sanrio characters Exhibition Hotel Floria Tokyo’ held at the Tokyu Kabukicho Tower. Starting September 19, 2026, new items such as tote bags, T-shirts, and stationery featuring characters like Pompompurin and Kuromi will be available. The exhibition itself runs through May 2027.