Tokyo to host watch culture and beauty experiential events in October 2026

Tokyo will host two distinct experiential events in October 2026.

Tokyo Watch Week is scheduled from October 9 to 12, 2026, at the P. O. Minami Aoyama Hall. With the theme “Bridges,” the event aims to connect generations of watch culture and link the Japanese watch industry with the global market. The event features domestic and international brands, independent watchmakers, and collectors. While October 9 is reserved for media and invited guests, the general public can attend from October 10 to 12.

Simultaneously, the “BEAUTY” event, part of “THAT’S FASHION WEEKEND,” will take place at Tokyo Tower from October 10 to 12, 2026. Centered on the theme “I LOVE WHO I AM,” this free event offers a three-step experience: discovering personal charm through expert dialogue, experiencing beauty products and techniques such as makeup and fitness, and sharing these experiences via social media. The event is open to the general public, beauty professionals, and tourists.