Tokyu Corporation launches new entertainment brand Tokyu Entamate

Tokyu Corporation has launched a new entertainment business brand called ‘Tokyu Entamate’. The brand aims to integrate entertainment with the company’s existing urban development expertise in transportation and real estate.

The name ‘Entamate’ is a portmanteau of ‘entertainment’ and ‘mate’, signifying the company’s intention to co-create value alongside artists, creators, business partners, and fans. The brand’s concept, ‘Moving towns and people with passion’, focuses on creating immersive experiences and nurturing future cultural talent.

To mark the launch, Tokyu will operate special ‘Tokyu Entamate’ trains featuring brand visuals and concept movie animations. These branded trains are scheduled to run on the Toyoko Line starting August 29 and the Den-en-toshi Line starting August 31 for approximately one month. The company has also released a dedicated portal site and an official X account to facilitate digital communication and information sharing.