Former NFL quarterback Tom Brady has transitioned into high fashion, starring in a new Gucci fall-winter 2026 campaign. Following a runway debut in Times Square earlier this year, Brady is now the face of the luxury brand's latest collection, which includes head-to-toe leather looks.
In an interview with GQ, the 49-year-old discussed his newfound appreciation for leather-on-leather ensembles, noting that the material provides a sense of “rigidity and a structure” similar to his former football uniforms. He expressed that the experience of modeling has allowed him to step outside his comfort zone.
Brady's fashion pivot has drawn mixed reactions. While some fans have embraced his new aesthetic, others have mocked the shift online, with some social media users characterizing the style change as a midlife crisis. Public figures have also weighed in; Barstool Sports founder Dave Portnoy and former teammate Antonio Brown offered humorous or critical commentary on his new look, while Shaquille O’Neal defended him.
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Antonio Brown · Dave Portnoy · GQ · Gucci · Tom Brady