Tom Cruise promotes “Digger” at 2026 World Cup events

Hollywood star Tom Cruise is front‑centering the marketing campaign for his upcoming film Digger, directed by Oscar‑winner Alejandro G. Iñárritu. In the movie Cruise plays Digger Rockwell, an oil‑tycoon whose own actions trigger a global ecological crisis that he must avert. The comedy‑satire is slated to open in cinemas on 1 October 2026 in Brazil and 2 October 2026 in other markets, featuring a cast that includes Sandra Hüller, John Goodman, Riz Ahmed, and Sophie Wilde.

Warner Bros. held a special launch event at its studio cinema in Brazil, where Cruise posed beside a giant shovel. A World Cup promotion has been released, tying the film to the tournament’s closing ceremony. Cruise is expected to appear at the FIFA World Cup final in New York, where a new promotional video shows him juggling a soccer ball while dressed as his character and shouting “Let’s f*****g go!”

Rumors that Cruise would spend his vacation in Asturias, Spain, at director Iñárritu’s house in Llanes were circulated on social media but later denied by local sources. The story illustrates the extensive cross‑media push surrounding Digger, from trailers and cast interviews to tie‑ins with the 2026 World Cup.