Tom Ford unveils Fall/Winter 2026 campaign

Tom Ford has released its Fall/Winter 2026 campaign, directed by Haider Ackermann and photographed by Stuart Winecoff. The campaign focuses on the theme of seduction through a study of diverse characters.

Under Ackermann’s creative direction, the imagery utilizes a stark, clinical background—described as either white or cream—to remove theatrical props and staging. This minimalist approach is intended to keep the focus on the subjects, their clothing, and the personal details conveyed through posture and expression. The campaign features a diverse cast, including Liu Wen, Paolo Grebic, Mila Van Eeten, Aluel Makuach, Scott Barnhill, Benjamin Orlan, Ardi H, Kristen McMenamy, Malick Bodian, and Alfredo Ramirez.

Ackermann describes the campaign as a way to magnify the emotions and thoughts presented in the seasonal fashion show, portraying individuals of various ages and backgrounds who appear self-aware and unfiltered.